WHO
WE ARE
Our name has roots in both place and purpose. 10th Street runs through the heart of Los Angeles, intersecting neighborhoods, cultures, and histories – and, in 1932, it helped guide the city during its first Olympic Games. That moment - crystalized when Los Angeles renamed 10th Street for Olympic Boulevard - put L.A. on the world stage and proved what’s possible when ambition meets preparation. We carry that same spirit forward today.
WHAT
WE DO
10th Street Strategies is where the precision of strategy meets the art of storytelling. We help organizations define their voice, tell their story and grow. By digging deep into your mission, values, and goals, we identify what makes you stand out, then shape it into a narrative that connects with the audiences you need most.
OUR
CLIENTS (partial list)
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OUR
TEAM
Our team unites seasoned strategists, creatives and issue experts with deep experience across government, major organizations and high-stakes campaigns. We deliver clear messaging, sharp strategy and results that genuinely move organizations forward.
What They're Saying
"Working with Serena was a pivotal decision The 8 Project made in our foundational phase. We knew our mission—to heal survivors of mass trauma through art—was transformative, but it needed more shape and the containers that create the nexus of where process maximizes impact. Serena helped navigate the complex nonprofit machinations, establishing essential infrastructure, helping us build our board, and cultivating fundraising norms that guided us through a transition from a series of great initiatives to a cohesive organization."
-Tomer Peretz, world renowned artist and founder of The 8 Project
“Working with 10th Street has been a game-changer for the Los Angeles Sports Council. Their team brings a rare blend of strategic insight, creative storytelling, and deep local knowledge that helps us sharpen our message and expand our reach. Whether we’re announcing major events, engaging civic leaders, or amplifying our impact across the region, 10th Street consistently delivers with precision, professionalism, and heart. They get Los Angeles and they get results.”
Matt Cacciato, President and CEO, Los Angeles Sports Council and Ready, Set, Gold!
“10th Street has been an exceptional partner to The Broad Foundation. From high-visibility public announcements to nuanced internal messaging, they bring clarity, creativity, a deep knowledge of Los Angeles and alignment with our mission. Their team is responsive, thoughtful and incredibly effective at helping us tell our story in ways that resonate — with the public, our partners and the communities we all serve. They bring new insights, strategy and heart to everything they do.”
– Suzy Jack, Chief Strategy Officer, The Broad Foundation
LET'S
CONNECT
Let us know how we can work with you...or send us a message to say hi.